Designing Virtual Exhibits to Facilitate Better Social Interactions than Facebook

Virtual exhibits should be social spaces that give visitors control over who they engage with, how they engage, and how much they engage.  In this blog post, explore how to use the scholarship on social interaction design for virtual worlds to build virtual exhibits that connect visitors to each other and museum content.

Giving Visitors Control Over Virtual Exhibit Content

Adam Koszary, the social media editor at the Royal Academy of Arts, London, observed, “museums have become used to being masters of their own spaces, but on the internet we need to embrace the fact that we are one voice among many." Virtual exhibits should invite visitors to create new content and share their creations with other visitors. It makes exhibits more engaging and helps visitors connect to the content.

Who is going to visit your virtual exhibit?

As an exhibit developer, my job is to create exhibits that engage visitors. In order to effectively do my job, I need to know who my visitors are. Unfortunately, few museums understand their in-person audiences and even fewer institutions profile their virtual visitors.

Should museums invest in virtual exhibits?

Museums are undergoing a metamorphosis. Historically, museums have been primarily physical spaces. However, in response to the wave of COVID closures, an increasingly large number of museums have been creating virtual exhibits. Unfortunately, most virtual exhibits are not serving visitors.

Chicago Museums’ Digital Engagement During COVID-19

Museums are physical locations where we make face-to-face connections with each other, objects, and exhibits. But, in this time of social distancing, how can museums support our communities? As the Chicago Museum Exhibitors Group (CMEG) pivoted our own programming for the museum community from in-person to online, we hosted a webinar that explored how diverse Chicagoland... Continue Reading →

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