Who is going to visit your virtual exhibit?

As an exhibit developer, my job is to create exhibits that engage visitors. In order to effectively do my job, I need to know who my visitors are. Unfortunately, few museums understand their in-person audiences and even fewer institutions profile their virtual visitors.

Everyone Evaluate!

Chicago Museum Exhibitors Group Meeting on Audience Research In developing her framework for judging exhibitions, Beverly Serrell, one of the founders of the field of audience research, said that she and her colleagues, "went from judging exhibitions, to judging ourselves." When we conduct audience research, we not only determine whether our exhibits are visitor-centered, but... Continue Reading →

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