As an exhibit developer, my job is to create exhibits that engage visitors. In order to effectively do my job, I need to know who my visitors are. Unfortunately, few museums understand their in-person audiences and even fewer institutions profile their virtual visitors.
Chicago Museum Exhibitors Group Meeting on Audience Research In developing her framework for judging exhibitions, Beverly Serrell, one of the founders of the field of audience research, said that she and her colleagues, "went from judging exhibitions, to judging ourselves." When we conduct audience research, we not only determine whether our exhibits are visitor-centered, but... Continue Reading →
Interview with Fran Mast, Research & Evaluation Associate at Shedd Aquarium As a museum professional, I’m always looking for opportunities to expand my horizons and I’ve found that volunteering is a great way to gain experience outside of my job. One of my volunteer gigs is at the Shedd Aquarium, where I collect and analyze... Continue Reading →