Everyone Evaluate!

Chicago Museum Exhibitors Group Meeting on Audience Research In developing her framework for judging exhibitions, Beverly Serrell, one of the founders of the field of audience research, said that she and her colleagues, "went from judging exhibitions, to judging ourselves." When we conduct audience research, we not only determine whether our exhibits are visitor-centered, but...

The Activist Museum vs. The Activist

In the past few years, I have observed an increasing number of museums reinvent themselves as activist museums. Activist museums espouse an explicit agenda and offer visitors concrete ways to create social change. While I am heartened by the trend of activist museums, museums still have a long way to go to gain the trust...