Location = Magic

The Chicago Museum Exhibitors Group (CMEG) Fall 2019 Meeting There is a dynamic relationship between the design of a museum space and the content presented in it. When an exhibit’s space changes, the presentation of the content has to adapt to fit its new environment. At the fall 2019 Chicago Museum Exhibitor’s Group Meeting, we … Continue reading Location = Magic

Everyone Evaluate!

Chicago Museum Exhibitors Group Meeting on Audience Research In developing her framework for judging exhibitions, Beverly Serrell, one of the founders of the field of audience research, said that she and her colleagues, "went from judging exhibitions, to judging ourselves." When we conduct audience research, we not only determine whether our exhibits are visitor-centered, but … Continue reading Everyone Evaluate!