Rethink, Rebrand: Why, When, and How Museums Reinvent Themselves

Recently, a number of prominent museums have rebranded. From the Metropolitan Museum of Art to the Victoria & Albert, museums are reinventing their public images. But, why are museums choosing to remake themselves? How are they reimagining their brands successfully? On Thursday, the Chicago Museum Exhibitors’ Group (CMEG) met to explore these questions with three...

AI and VR in Museums

On June 14, 2018, the Chicago Museum Exhibitors Group (CMEG) met to explore the final frontiers of museum technology and to discuss strategies for successfully incorporating technology into museums. We met at the Illinois Holocaust Museum and Education Center where we tried out the museum’s artificial intelligence (AI) experience. We also heard about a new virtual reality...