Who is going to visit your virtual exhibit?

As an exhibit developer, my job is to create exhibits that engage visitors. In order to effectively do my job, I need to know who my visitors are. Unfortunately, few museums understand their in-person audiences and even fewer institutions profile their virtual visitors.

Everyone Evaluate!

Chicago Museum Exhibitors Group Meeting on Audience Research In developing her framework for judging exhibitions, Beverly Serrell, one of the founders of the field of audience research, said that she and her colleagues, "went from judging exhibitions, to judging ourselves." When we conduct audience research, we not only determine whether our exhibits are visitor-centered, but... Continue Reading →

Networking as Community Building

This article was originally published on the National Emerging Museum Professionals blog. As soon as I graduated from my master’s program, I started avidly networking in order to find a job in the museum sector. However, as the months wore on and a year passed by, I felt extremely frustrated that my efforts had not... Continue Reading →

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